Sunday, 30 September 2018

THE IMPORTANCE OF BLOGGER OUTREACH






Welcome to the Blogging Basics series the first of its kind on Make Eat Repeat. We are starting off Blogging Basics with the topic of outreach which is not normally discussed but I thought I would bring some insight into it from a brand and bloggers perspective.






HOW BLOGGER OUTREACH CAN HELP BRANDS



Influencer marketing is a cost effective strategy / tool which offers brands a range of benefits.  Blogger Outreach is used to find the right influencers which match the desired target audience. Influencers state their blog description or blog post themes so the relevant brands can find relevant links to their work which can lead to a potential commission.




Influencers engage with their following on a regular basis by providing their followers with valuable information which caters to their specific needs.  When an influencer introduces a product to their following, their followers take notice. As they trust the opinion of their favourite influencers so if a brand or product is recommended by a influencer.  Consumers are more likely to feel confident in investing in specific purchases that have been recommended by an influencer than purchase items which have just featured within an TV commercial.  


Therefore brands now target audiences which can be reached immediately via social media rather traditional marketing options such as TV and radio.  Which normally takes longer to plan due to the higher budgets needed to secure billboard, tv and radio advertisements.




HOW BLOGGER OUTREACH CAN BENEFIT BLOGGERS




It is possible to find paid blogging opportunities as a new blogger, blogging is not just a hobby but to many it is has become a full time job.  


Many people believe that the blogging world has become highly saturated and it is only for those with a large following. Yet bloggers who focus on producing quality content, building an engaged social following are just as likely to be chosen by brands. As bloggers who have a total following of 1,000- 20,000 followers are classed as micro bloggers and they are in demand by brands. 


Microbloggers can offer brands the opportunity to reach a larger number of engaged audiences instantly by using their budget to target multiple bloggers for immediate results.   Smaller followings tend to have a higher engagement rate for example ‘Influencer A’ has 100,000k followers but receives 2,000 likes per post. Whilst the ‘Influencer B’ 15,000k and also receives 2,000 likes per post.



So bloggers need to plan their content, provide value to their readers and eventually they will attract attention from a wide of brands who can provide value to.


If you would like to some more information contact me or visit my work with me section to find out how I can be of service.




*This is a collaborative post.

Do you have any experience in blogger outreach?  Let me know in the comments below. 

Thanks for reading

Bee x 

If you would like to see more connect with me on  

Friday, 21 September 2018

FOCUS 18 - LONDON DESIGN WEEK






I visited Focus 18 at The Chelsea Design Centre for the last day. The theme was ‘Journey of Colour’ and I throughly enjoyed my time.  As soon as I had entered the building I felt inspired by the colourful and elegant displays at the entrance to the pop up restaurants, installations and showrooms.  It was my first time at the show, I left inspired with a greater imagination and confidence in my future interior design endeavours.







                                                        








I have listed my top 6 vegan friendly picks below: 



1. MORITZ WALDEMEYER LIGHT INSTALLATION 







The light installation by Moritz Waldemeyer was a personal favourite as I used various colour samples to build my desired lighting effect.


Instructions for guests 



Red and purple hues 



2. POLIFORM


Poliform is one of my favourites I have always admired their sleek ergonomic designs after my transition to a vegan lifestyle . I have become more conscious of the materials which I consume and the brand has a wide range of vegan friendly items such as this marble table is at the top of ever interior design lovers wish list.










A featured installation 



3. FLEXIFORM





Marble Dining table 










Armchair and table


4. POP UP RESTAURANTS (THE INTERIORS) 









Ground floor restaurants 












View from above from the second floor






Flamingo print sofas



5. VARIOUS MULICOLOURED  COLOURFUL TEXTILES WHICH TIE INTO THE FOCUS 18 THEME 














Tropical plant print 






6. WEST ONE BATHROOMS  :





Elegant stand alone bath 



Dining room table and chair set





A range of handles









I enjoyed the event and I will definitely attend next years festival for some more interior design inspiration.  Find out more about the Chelsea Design Centre at http://www.dcch.co.uk/


Did you visit Focus 18?  If so let me know in the comments below.

Bee x

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Previous posts
Read about SUP Yoga 
Vegan Roti at Jerkmaica








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